The Customer
GO Outdoors is one of the largest outdoor fashion and equipment retailers in the UK. It boasts the UK’s widest range of outdoor products at the lowest prices.
The company was set-up in Sheffield in 1969, where its HQ is still based, and it now has 49 stores across the UK.
The Challenge
Chris O’Brien, Crimson’s specialist IT recruitment consultant for the retail sector, approached GO Outdoors to see if he could help the retailer, who had struggled to source a Business Analysis contractor for their technical team.
At this point, GO Outdoors had been working with a number of IT recruitment agencies for more than a fortnight but they had all failed to ‘come up with the goods’.
With phase one of a major omni channel retail technology project due to launch in a week’s time, it was crucial that the right candidate be found.
The Strategy
Working alongside Paul Lyon, CTO at GO Outdoors, Chris created a detailed job specification including all of the ideal candidate’s technical and personal qualities.
Having specialised in retail recruitment for more than five years, Chris’s then scoured his extensive book of contacts to find the candidate that fit Dave’s criteria.
Return on Investment
It took Chris just two days to source the perfect candidate for GO Outdoors.
As a result, the retailer was able to begin their new omni channel development project on time and with the right team in place.
Over the past few years, GO Outdoors has invested heavily in its technology strategy to improve the efficiency of their e-commerce, logistics, and in-store services. This investment helped to foster an 8.5% increase in profits.
“Sourcing the right candidate within 48 hours, Crimson were hands-down the best recruitment company I dealt with and provided me with the best service. If anyone wants to use a reputable/credible IT recruitment agency, I will highly endorse Crimson”.
Paul Lyon, Chief Technology Officer