Your #1 Microsoft Dynamics CRM Partner to Drive Business Transformation
Choosing the right Microsoft Dynamics CRM Partner is paramount to your CRM implementation success. Crimson’s expertise and guidance can make the difference between a seamless, efficient system and one fraught with challenges.
A well-chosen partner understands your unique business needs and tailors solutions accordingly, ensuring your CRM perfectly harmonises with your operations.
Transforming great brands leveraging Microsoft
Why work with Crimson as your Microsoft Dynamics Partner?.
Collaborating with Crimson, a certified Microsoft Dynamics Partner, brings many advantages.
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Latest Microsoft Certifications
Our certification reflects our deep understanding of the CRM system, translating into smoother implementations and practical solutions.
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Longevity
Crimson is a leading Microsoft Dynamics Partner with a 15+ year track record of successful implementations that delight customers.
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Unique ‘one team’ approach
Working as one team with your people, we talk less and do more, ensuring a ‘rapid prototyping’ approach that delivers results quickly and gives your organisation the confidence to move forward.
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Software accelerators
Cost-free software accelerators that short-cut the development cycle and de-risk your project.
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Talent & tech services
A broad portfolio of consulting services that can drive digital transformation and unleash talent. Services include building a sustainable talent strategy, training your team in change management methodologies and helping you to become more self-sufficient with evergreen Microsoft technologies.
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Deep Microsoft expertise
Crimson offers complementary knowledge, building Microsoft business applications using the Power Platform (Power Apps), Azure and parts of Office 365, such as SharePoint.
Qualities of an ideal Microsoft Dynamics Partner
When selecting a Microsoft Dynamics 365 partner, it’s crucial to consider several essential qualities that can significantly impact your CRM journey. Here are the essential attributes to look for in an ideal partner, ensuring a successful and tailored implementation
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Certification and expertise
An ideal Microsoft Dynamics 365 partner should hold certifications and exhibit expertise in the platform. Look for partners with Microsoft’s seal of approval, as this signifies their in-depth knowledge and proficiency in Dynamics 365.
Their certification ensures they are well-versed in the latest updates, features, and best practices, guaranteeing a smooth and effective CRM implementation. Previously described by Microsoft as a Microsoft Gold Partner, Crimson is a long-established Microsoft solution provider.
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Experience with similar industries
Industry-specific knowledge is invaluable when choosing a partner. Seek a partner with experience in your particular field or a similar industry. They should understand your business’s unique challenges and requirements, allowing them to tailor the CRM solution to your specific needs.
This industry expertise will ensure that your CRM aligns seamlessly with your operations. Crimson has deep knowledge in the homebuilder, social housing and higher education sectors but has also worked with various other industries, including local government, utilities, legal, and financial services. -
Customisation capabilities
A one-size-fits-all approach doesn’t work in the world of CRM. An ideal partner should have strong customisation capabilities. They should have the technical know-how to develop bespoke solutions and configure Dynamics 365 to suit your business processes, workflows, and objectives.
Customisation ensures the CRM system aligns perfectly with your unique requirements, enhancing its effectiveness and value.
Crimson has many ready-made ‘accelerators’ customised to fast-track common processes. These accelerators short-cut the development cycle and minimise project risk. -
Strong customer support and service
Exceptional customer support and service are non-negotiable when choosing a partner. Your partner should provide ongoing assistance, training, and troubleshooting to ensure your CRM runs smoothly. Prompt responses to queries and issues are essential to minimising downtime and maximising productivity. A partner’s commitment to excellent customer service demonstrates their dedication to your success.
Ready to talk about your Microsoft Dynamics project?
The team at Crimson would love to hear about your project. By booking a short Discovery Call, we can guide you on the best path forward, including exploring workshops to educate your peers on Microsoft Dynamics 365 and the broader suite, including Microsoft Power Platform.
Crimson’s solution consultants can also help you unlock proof-of-concept funding from Microsoft to help kick-start the business case for enhancing your business processes.
Crimson have brought a combination of practical advice and a broader perspective that is supporting our goal of offering a sector-leading experience.
John McCarthy
Associate Chief Operating Officer, University of Salford
Read our customer success stories.
What is Microsoft Dynamics 365?
Microsoft Dynamics 365 is a suite of intelligent business applications designed to help organisations manage their operations, engage customers, and drive growth. It integrates various functionalities such as sales, marketing, customer service, and field service into a unified platform, enabling businesses to streamline their processes and improve efficiency.
Sales: Close more deals and deepen customer relationships with AI assistance.
Dynamics 365 Sales helps organisations manage their sales processes more effectively. It provides tools for lead management, opportunity tracking, pipeline forecasting, and sales automation. With features like quote management and sales insights, sales teams can build better customer relationships and close deals more efficiently. The integration with Microsoft Teams and Microsoft 365 allows sales professionals to access relevant sales intelligence in one place, enhancing their productivity and performance. Leveraging Copilot AI, sales professionals summarise email threads, suggest next steps, and provide real-time data insights.
Marketing: Create more personalised customer journeys with next-generation AI.
Dynamics 365 Marketing is designed to help businesses create and manage marketing campaigns, generate leads, and nurture customer relationships. It includes features such as customisable forms, landing pages, lead scoring, and segmentation. The marketing automation capabilities enable personalised lead nurturing based on user behaviour, ensuring that marketing efforts are targeted and effective. Additionally, Dynamics 365 Marketing offers robust training resources and a flexible framework to support scalability and integration with other business tools. Leveraging Copilot AI, Dynamics 365 Marketing can assist in creating personalised content and automating campaign workflows.
Customer Service: Create more personalised customer journeys with next-generation AI.
Dynamics 365 Customer Service provides a comprehensive solution for managing customer interactions and delivering exceptional service. It includes case management, SLA support, account management, and service automation. The platform also offers customer web portals and service analytics, allowing businesses to track and analyse customer service performance. Integrating Microsoft Copilot AI, service teams can resolve issues faster by providing relevant information and suggesting solutions. By leveraging these tools, organisations can improve customer satisfaction and loyalty.
Overall, Microsoft Dynamics 365 provides a unified, cloud-based environment of connected applications that help businesses manage their operations, engage customers, and drive growth. By integrating various functionalities into a single platform, Dynamics 365 enables organisations to streamline their processes, improve efficiency, and make data-driven decisions.
Enhance your CRM implementation with certified experts
Partnering with certified Microsoft Dynamics 365 experts such as Crimson is the key to unlocking the full potential of this powerful platform.
Crimson’s in-depth knowledge of the system ensures a seamless and customised implementation tailored to your business needs. Crimson’s guidance accelerates the adoption of Dynamics 365 and maximises its impact, helping you build lasting CRM solutions and profitable customer relationships.
Don’t just manage your customers; elevate their experience with Dynamics 365 and expert guidance.