Your #1 Microsoft Dynamics CRM Partner to Drive Business Transformation

Choosing the right Microsoft Dynamics CRM Partner is paramount to your CRM implementation success. Crimson’s expertise and guidance can make the difference between a seamless, efficient system and one fraught with challenges.

A well-chosen partner understands your unique business needs and tailors solutions accordingly, ensuring your CRM perfectly harmonises with your operations.

Microsoft Dynamics 365 Partner
Transforming great brands leveraging Microsoft

Why work with Crimson as your Microsoft Dynamics Partner?.

Collaborating with Crimson, a certified Microsoft Dynamics Partner, brings many advantages.

  1. Latest Microsoft Certifications

    Our certification reflects our deep understanding of the CRM system, translating into smoother implementations and practical solutions.

  2. Longevity

    Crimson is a leading Microsoft Dynamics Partner with a 15+ year track record of successful implementations that delight customers.

  3. Unique ‘one team’ approach

    Working as one team with your people, we talk less and do more, ensuring a ‘rapid prototyping’ approach that delivers results quickly and gives your organisation the confidence to move forward.

  4. Software accelerators

    Cost-free software accelerators that short-cut the development cycle and de-risk your project.

  5. Talent & tech services

    A broad portfolio of consulting services that can drive digital transformation and unleash talent. Services include building a sustainable talent strategy, training your team in change management methodologies and helping you to become more self-sufficient with evergreen Microsoft technologies.

  6. Deep Microsoft expertise

    Crimson offers complementary knowledge, building Microsoft business applications using the Power Platform (Power Apps), Azure and parts of Office 365, such as SharePoint.


When selecting a Microsoft Dynamics 365 Customer Experience (CE) partner, it’s crucial to consider several essential qualities that can significantly impact your CRM journey. Here are the essential attributes to look for in an ideal partner, ensuring a successful and tailored implementation

  • Certification and expertise

    An ideal Microsoft Dynamics 365 CE partner should hold certifications and exhibit expertise in the platform. Look for partners with Microsoft’s seal of approval, as this signifies their in-depth knowledge and proficiency in Dynamics 365 CE.

    Their certification ensures they are well-versed in the latest updates, features, and best practices, guaranteeing a smooth and effective CRM implementation. Previously described by Microsoft as a Microsoft Gold Partner, Crimson is a long-established Microsoft solution provider.

  • Experience with similar industries

    Industry-specific knowledge is invaluable when choosing a partner. Seek a partner with experience in your particular field or a similar industry. They should understand your business’s unique challenges and requirements, allowing them to tailor the CRM solution to your specific needs.
    This industry expertise will ensure that your CRM aligns seamlessly with your operations. Crimson has deep knowledge in the homebuilder, social housing and higher education sectors but has also worked with various other industries, including local government, utilities, legal, and financial services.

  • Customisation capabilities

    A one-size-fits-all approach doesn’t work in the world of CRM. An ideal partner should have strong customisation capabilities. They should have the technical know-how to develop bespoke solutions and configure Dynamics 365 CE to suit your business processes, workflows, and objectives.
    Customisation ensures the CRM system aligns perfectly with your unique requirements, enhancing its effectiveness and value.
    Crimson has many ready-made ‘accelerators’ customised to fast-track common processes. These accelerators short-cut the development cycle and minimise project risk.

  • Strong customer support and service

    Exceptional customer support and service are non-negotiable when choosing a partner. Your partner should provide ongoing assistance, training, and troubleshooting to ensure your CRM runs smoothly. Prompt responses to queries and issues are essential to minimising downtime and maximising productivity. A partner’s commitment to excellent customer service demonstrates their dedication to your success.


Ready to talk about your Microsoft Dynamics project?

The team at Crimson would love to hear about your project. By booking a short Discovery Call, we can guide you on the best path forward, including exploring workshops to educate your peers on Microsoft Dynamics 365 and the broader suite, including Microsoft Power Platform.

Crimson’s solution consultants can also help you unlock proof-of-concept funding from Microsoft to help kick-start the business case for enhancing your business processes.

Crimson have brought a combination of practical advice and a broader perspective that is supporting our goal of offering a sector-leading experience.

John McCarthy
John McCarthy
Associate Chief Operating Officer, University of Salford

Formerly known as Microsoft Dynamics CRM, Microsoft Dynamics 365 CE is a comprehensive cloud-based suite designed to help businesses of all sizes manage their customer relationships effectively. It offers a unified view of customer data, empowering you to understand your clients better and engage with them deeper.

Tools to drive business growth

Streamline your sales processes, enhance customer service, automate marketing campaigns, and gain valuable insights through data analytics. This holistic approach to customer engagement leads to improved customer satisfaction, operational efficiency, increased sales, and better decision-making, ultimately driving business growth.

Powerful features and functionalities

Microsoft Dynamics 365 CE boasts a wide range of features and functionalities, including:

  • 360-degree customer view: Gain a complete picture of your customers’ interactions, preferences, and history in one place.
  • Sales automation: Automate repetitive tasks, track leads, and close deals faster.
  • Customer service: Deliver exceptional customer support with tools for case management and self-service options.
  • Marketing automation: Create targeted marketing campaigns and measure their effectiveness.
  • Analytics and insights: Utilise data-driven insights to make informed decisions and adapt to changing market dynamics.

Partnering with certified Microsoft Dynamics 365 CE experts such as Crimson is the key to unlocking the full potential of this powerful platform.

Crimson’s in-depth knowledge of the system ensures a seamless and customised implementation tailored to your business needs. Crimson’s guidance accelerates the adoption of Dynamics 365 CE and maximises its impact, helping you build lasting CRM solutions and profitable customer relationships.

Don’t just manage your customers; elevate their experience with Dynamics 365 CE and expert guidance.