Crimson Delivers Dynamics 365 Sales and Marketing Solution for Avant Homes

The Challenge

Avant Homes, a leading UK house builder with over 700 employees and five regional offices, was held back by reliance on locally managed, paper-based processes and manual spreadsheets. These outdated systems made it difficult to collect accurate data, slowed down sales administration, and hampered the ability of teams to work remotely—challenges that became especially acute during the COVID-19 pandemic. The lack of digital infrastructure limited the company's agility and made it difficult to scale operations in support of ambitious business growth plans.

The Solution

Recognising the urgent need to modernise, Avant Homes evaluated options to digitalise its sales and marketing functions. The decision to partner with Crimson and implement Microsoft Dynamics 365 Sales and Marketing—integrated with the Homebuilder Accelerator Solution and COINS ERP—was driven by the platform's ability to automate sales workflows, provide cloud-based CRM capabilities, and enable integration with key property portals such as Zoopla and Rightmove.

According to Peter Adams, Chief Information Officer at Avant Homes: “We are delighted that the project has successfully gone live on time and on budget. The Crimson team have been exceptional and have set an ‘above and beyond’ standard from the outset. Our Exec team and end-users are encouraged and excited by this first milestone phase and were looking forward to delivering a ‘best in class’ solution in the future phases, to help Avant Homes achieve its Business Growth objectives.”

The new solution provided Avant Homes with a unified digital platform, empowering teams to access critical data remotely and enabling faster, more informed decision-making.

The Results

Crimson delivered a successful implementation of Microsoft Dynamics 365 Sales and Marketing within the set timeline (November 2020), impacting over 700 employees across five regional offices. The digital platform eliminated manual spreadsheets, automated sales administration, and ensured business continuity during the COVID-19 pandemic through robust remote working capabilities.

Integration with platforms like Zoopla and Rightmove improved lead tracking and sales pipeline visibility. The project was completed on time and on budget, earning positive feedback from both executive leadership and end-users. Avant Homes now has a scalable CRM and sales automation foundation, with a clear roadmap for further digital transformation over the next 12-18 months.