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About-Crimson

About Crimson

Real transformation for organisations that serve people

Microsoft and AI solutions built for public-impact organisations

Crimson exists to improve customer experiences and reduce manual work.

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Our Mission

"To empower public-impact organisations to deliver faster and more personalised services through practical Microsoft and AI adoption."

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Our Vision

"A future where technology removes friction and people can focus on meaningful human work."

Why we exist

Technology only matters when it improves people’s lives. Crimson helps clients give students, tenants, citizens and buyers quicker access to the services they need. At the same time, we help teams spend less time on admin and more time supporting the people who rely on them.

Clients choose us because we combine human partnership with respectful challenge. We ask the questions that lead to better outcomes and we apply Microsoft and AI in ways that are realistic, responsible and effective

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years as a Microsoft partner

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successful projects

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certified professionals

What we do

Crimson is a Microsoft Solutions Partner focused on digital customer experiences, operational transformation and practical AI. We design solutions that create better outcomes for the people our clients serve and lower the cost of delivering essential services.

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Digital customer experiences

Modernising enquiries, onboarding and service journeys.
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Microsoft transformation

Dynamics 365, Power Platform and Modern Workplace solutions.
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Data & AI

Strong data foundations, governance and trustworthy AI.

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Automation and workflows

Reducing admin and freeing teams for higher value work.

Who we serve

We specialise in sectors where service quality affects lives and communities.
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Higher Education

Improving student retention and modernising admissions.

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Social Housing

Social Housing

Connected tenant services from first contact to completion.

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Local Government

Strengthening social care and corporate services

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Homebuilders

Accelerating buyer journey speed and reducing cancellations.

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The impact we deliver

We help clients build strong data foundations and long-term ownership of their Microsoft platform. Our clients see clear improvements such as:

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Fast processing

Complex enquiries handled significantly faster.

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Rapid response

Enquiry response times cut from days to minutes.

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Admin reduction

Thousands of hours saved through smart automation.

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Faster time to value

Seeing results faster using our flexible methodology and with solution accelerators.

 

Our approach to AI

AI succeeds when people trust it. Using Crimson’s Trust Framework, we help clients adopt AI responsibly through strong governance, clear ethics and human oversight.

Our focus is on AI that augments your workforce rather than replacing it. We also work with public-impact organisations on early agentic behaviours including intelligent triage, proactive guidance and automated workflow execution. These improvements reduce bottlenecks, speed up customer responses and give staff more time for complex human work.

Why clients choose Crimson

Clients describe us as warm, flexible and easy to work with.
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Sector insight

We understand the pressures in your sector and design solutions that fit real-world operating environments.

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Respectful challenge

We often recommend simplifying processes before automation to help organisations reach value faster and avoid unnecessary complexity.

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Delivery experience

We have a strong record of delivering Microsoft and data-led transformation with proven accelerators and practical expertise.

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Our Client Pledge

Our Client Pledge guides how we work and how we hold ourselves accountable. We commit to:

  • Innovate with purpose

  • Challenge and be challenged

  • Act as one team

  • Put client interests first

  • Stay accountable and human

Customer Service Excellence

Crimson holds the Customer Service Excellence Standard, a nationally recognised quality mark backed by the UK Cabinet Office. This gives clients independent assurance that we are committed to service quality, innovation and continuous improvement.

We measure how well we meet our pledge through regular client check-ins and structured feedback.

Crimson's leadership team

Rob Mallaband

Rob Mallaband

Managing Director

Crimson founder, passionate about helping clients and employees grow. Chairs Boldmere St Michaels FC.

Natalie Moreton

Natalie Moreton

Finance Director

Ensures Crimson can afford to fulfil its mission. Natalie loves her rugby and is partial to a sweaty indie gig.

Tom Cadman

Tom Cadman

Digital Transformation Director

Our technology visionary and master at helping clients take an entrepreneurial approach to their IT. A golf lover.

Ian Bobbett

Ian Bobbett

Chief Data Officer

Helps clients get strategic with data. A Kiwi and rugby fan. Loves supporting his lad's weekend football. 

Ollie Sinclair

Ollie Sinclair

Chief Technology Officer

Leads AI and automation with focus on ethics and practical value. Ollie loves to follow the NFL and enjoys cooking.

Cat Halstead

Cat Halstead

Change & Transformation Director

Ensures Crimson’s business model remains scalable and fit for change. Cat loves a family caravan adventure.

Angela Doyle

Angela Doyle

People & Culture Director

Ensures everyone has what they need for a happy and successful career at Crimson. Angela loves revisiting the beauty of her native Scotland.

Nathan

Nathan Smith

Higher Education Practice Director

Passionate about helping clients achieve great things. A lifelong Liverpool FC supporter.

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Ready to transform what matters?

Whether you want to reimagine admissions, improve repairs, support adult social care or modernise buyer journeys, we can help you build something better.

 

 
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