Microsoft Dynamics 365
Build relationships that last, powered by insight
Crimson helps organisations use Microsoft Dynamics 365 to connect data, people, and purpose — creating CRM systems that strengthen engagement and deliver measurable outcomes.
From housing providers improving tenant satisfaction to universities personalising student journeys, we help you turn Microsoft Dynamics 365 into a single view of every relationship. Powered by AI and designed for real-world impact.
Disconnected data. Disjointed experiences.
Every interaction matters… but most organisations can’t see the full picture.
Across sectors, customer, tenant, and student data lives in silos. Service teams can’t see previous interactions. Leaders can’t trust reports. Processes depend on spreadsheets and manual work.
Microsoft Dynamics 365 brings it all together — delivering a unified, AI-powered CRM that connects every touchpoint.
Crimson helps you implement, adapt, and govern it responsibly so your teams deliver consistent, confident experiences.
What Dynamics 365 makes possible
Know every customer
Gain a single source of truth across departments.
Work smarter with AI
Use Copilot for Dynamics 365 to summarise data, draft replies, and predict needs.
Automate engagement
Streamline follow-ups and case management with Power Automate integration.
Measure what matters
Use real-time dashboards in Power BI to track satisfaction and outcomes.
Why clients choose Crimson for Dynamics 365
More than CRM configuration… transformation that connects data to purpose.
We combine deep CRM expertise with sector knowledge and Microsoft partnership to deliver systems that work for people, not just processes.
Trusted challengers
We ask the right questions before you build the wrong solution.
Invested partners
We stay with you from strategy to success, not just go-live.
AI-powered outcomes
Every app, report, and workflow is built for the AI future.
What’s inside Microsoft Dynamics 365
CRM applications that unify sales, service, and marketing — extended through Crimson’s sector expertise and solution accelerators.
Dynamics 365 Sales
Focus
Manage relationships and pipelines with AI-driven insights.
Crimson's added value
Configure deal and opportunity tracking aligned to your business model.
Dynamics 365 Customer Service
Focus
Deliver faster, more personalised support.
Crimson's added value
Implement omnichannel case management and knowledge bases.
Dynamics 365 Marketing
Focus
Automate targeted communications and journeys.
Crimson's added value
Build compliant, data-driven engagement journeys for customers.
Dynamics 365 Customer Insights
Focus
Unify and analyse customer data for AI insights.
Crimson's added value
Design single-customer views and predictive segmentation across systems.
Real results, real organisations
With Crimson as your partner, Microsoft Dynamics 365 delivers measurable impact.
Higher education
Challenge
Siloed systems and failed CRM attempts left the University of Salford without a single, personalised view of applicants, limiting efficiency, visibility, and growth.
Result
Microsoft Dynamics 365 and Power Platform now deliver a unified, applicant-centric platform that has increased applications and conversion rates while enabling scalable, self-sufficient digital recruitment and admissions.
Social housing
Challenge
Disconnected, manual systems created duplication, poor data quality, and a fragmented sales experience that made it hard for Peabody to operate at scale.
Result
Microsoft Dynamics 365 now underpins a unified, automated sales and marketing platform, improving data confidence, streamlining customer journeys, and providing a future-ready foundation for growth.
Homebuilding
Challenge
Fragmented, manual processes across 23 business units meant Taylor Wimpey lacked a single, shared view of customers and struggled to deliver a consistent experience end to end.
Result
Microsoft Dynamics 365 now provides a unified, real-time customer view across marketing, sales, and service, improving visibility, standardising processes, and enabling consistently better customer experiences at scale.
Utility Hardship Support
Challenge
Manual, fragmented systems slowed grant assessments and limited Charis’ ability to respond quickly or adapt services to different client needs.
Result
Microsoft Dynamics 365 now enables faster, prioritised grant decisions with a single, secure view of data, cutting response times from days to hours and supporting scalable growth.
Responsible CRM and AI governance
Build innovation on solid foundations - data quality, compliance, and confidence.
Dynamics 365 is only as strong as the data behind it. Crimson helps you create the governance, integration, and security frameworks that keep your CRM trusted and AI-ready. Our governance and AI readiness services include:
• Data model and integration strategy
• Permission and compliance governance
• AI Copilot enablement and ethics review
• Change management and user adoption
Connected CRM. Complete ecosystem.
Dynamics 365 integrates seamlessly with Power Platform, Azure, and Microsoft 365 to create a 360-degree view of every relationship.
We help you extend Dynamics 365 with Power Apps and Power Automate for custom workflows, Power BI for insight, and Copilot for AI-driven efficiency — all within Microsoft’s secure cloud.
Insights from our Microsoft Dynamics 365 experts
Stay ahead of what’s next with articles, guides, and thought leadership.
Newcastle University and Crimson enter Strategic Partnership for pioneering digital transformation
Barratt Redrow and Crimson forge strategic partnership to transform CRM at scale
Bloor Homes and Crimson join forces to shape the future of homebuying with Microsoft technologies
Start your Dynamics 365 transformation
Every strong relationship starts with a conversation.
Whether you’re modernising legacy CRM or scaling AI-enabled customer engagement, Crimson can help you design what comes next.
