Insights

Explore our insights, news, podcasts, case studies, and webinars

Digital Lounge
Business • Tech News • 25 episodes
Digital Lounge
Latest episode
Show notes
Real transformation through Microsoft and AI. In sectors where technology decisions shape lives, this podcast explores how forward-thinking leaders turn ambition into measurable outcomes. Hosted by Crimson, we bring together sector experts and Microsoft specialists to examine what actually works in digital transformation. We cut through hype to focus on practical progress. From Dynamics 365 and Power Platform to Azure and responsible AI adoption, we unpack the tools, governance, culture and leadership needed to build capability that lasts. Expect honest conversations about data readiness, change adoption, workforce pressures, and the realities of delivering transformation in complex organisations. Less buzzwords. More clarity. Outcomes that matter.
Unlocking the Potential of AI: Real-World Use Cases in Digital Transformation
23 min
Unlocking AI's Potential in Higher Education: From Data to Impact
31 min
The Loyalty Engine: How AI Powers Retention & Onboarding
14 min
Scaling Success: How to Design a Digital Transformation Programme That Lasts
13 min
More episodes
Mastering AI Success: Your Comprehensive Roadmap to Strategic Value Creation

Mastering AI Success: Your Comprehensive Roadmap to Strategic Value Creation

 
 

Read More
The AI Advantage: Driving Sales Performance with Next-Generation Tools

The AI Advantage: Driving Sales Performance with Next-Generation Tools

 
 

Read More
Data Security as a Foundation for Secure AI Adoption

Data Security as a Foundation for Secure AI Adoption

 

Read More
Platform Housing Group Transforms Social Housing with Cutting-Edge Microsoft Digital Integration
Case Study

Platform Housing Group Transforms Social Housing with Cutting-Edge Microsoft Digital Integration

Platform One has enabled PHG to unify its data management, delivering consistent and reliable reporting across the entire organisation. Automated workflows have reduced the burden of manual processes, driving operational efficiency and supporting staff in providing better services.

 
 

View Case Study
Crimson Helps Great Places Housing Group Unlock Power of Data Using Microsoft Power BI
Case Study

Crimson Helps Great Places Housing Group Unlock Power of Data Using Microsoft Power BI

The implementation of Azure and Power BI has produced measurable benefits for Great Places Housing Group. Reporting turnaround times, previously measured in days or weeks, have been significantly reduced.

 

View Case Study
Microsoft Dynamics CRM Solution Transforms Housing Association’s Sales Processes
Case Study

Microsoft Dynamics CRM Solution Transforms Housing Association’s Sales Processes

Following the deployment, Notting Hill Genesis experienced a marked improvement in both operational efficiency and customer service. Administrative workload was reduced by centralising information and automating previously manual processes.

 

View Case Study
Phoenix Community Housing Secures Photo Archive and Ensures GDPR Compliance with Microsoft Azure
Case Study

Phoenix Community Housing Secures Photo Archive and Ensures GDPR Compliance with Microsoft Azure

Since implementing Crimson’s Azure-based solution, Phoenix Community Housing has seen transformative results. The process for identifying, classifying, and managing images containing faces is now automated, significantly reducing the time and resources required for GDPR compliance.

 

View Case Study
Crimson Supports University of Salford in Launching Education Technology Fund During Lockdown
Case Study

Crimson Supports University of Salford in Launching Education Technology Fund During Lockdown

The implementation delivered measurable impact at pace. Within eight weeks, the Power Platform portal and Dynamics 365 integration were fully operational, supporting the distribution of laptops to 1,186 students across level 3 and above during the 2020–2021 academic year.

 

View Case Study
Transforming Subcontractor Management at Taylor Wimpey with Crimson and Microsoft Power Pages
Case Study

Transforming Subcontractor Management at Taylor Wimpey with Crimson and Microsoft Power Pages

Crimson's solution delivered immediate and measurable improvements for Taylor Wimpey. In less than a month, over 12,000 tasks were updated via the portal, with the user base exceeding 1,500 subcontractor users and an adoption rate surpassing 60% in key business areas.

 

View Case Study
Ealing Council Returns to Office with Crimson Desk Booking App
Case Study

Ealing Council Returns to Office with Crimson Desk Booking App

The Crimson Desk Booking App delivered immediate benefits to Ealing Council. With rapid configuration and deployment, the council enabled a safe, controlled return to office environments, supporting multiple office locations and hundreds of staff.

 

View Case Study
Crimson Helps Merton Council Re-platform to Azure to Accelerate Services
Case Study

Crimson Helps Merton Council Re-platform to Azure to Accelerate Services

The successful migration to Microsoft Azure delivered immediate and lasting benefits for Merton Council. The council now provides continuous, dependable online services to its 200,000 residents and 7,500 businesses, with the IT environment supporting 100% remote work across the workforce.

 

View Case Study
Peabody: Driving Sales, Marketing, and Customer Service Transformation with Crimson and Microsoft Dynamics 365
Case Study

Peabody: Driving Sales, Marketing, and Customer Service Transformation with Crimson and Microsoft Dynamics 365

The transformation delivered by Crimson and Microsoft Dynamics 365 has enabled Peabody to rapidly streamline their operations and elevate the customer journey. Manual data entry and duplication have been dramatically reduced, unlocking faster and more accurate reporting.

 

View Case Study
Crimson Enables Accent Housing to Boost Home Sales Efficiency with Microsoft Dynamics 365
Case Study

Crimson Enables Accent Housing to Boost Home Sales Efficiency with Microsoft Dynamics 365

The transformation led by Crimson delivered measurable improvements for Accent Housing. Sales team efficiency was significantly enhanced, with streamlined workflows and the minimisation of data duplication risks.

 

View Case Study
Microsoft Cloud Services Solutions Propel Utilities Providers into £3bn Commercial Water Market
Case Study

Microsoft Cloud Services Solutions Propel Utilities Providers into £3bn Commercial Water Market

The successful deployment of the Microsoft Cloud solution enabled Water Plus to seamlessly migrate over 300,000 customer accounts, issue more than one million bills, and collect nearly £1bn in payments. With enhanced self-service capabilities, Water Plus improved customer satisfaction and operational efficiency.

 

View Case Study
CRM System Transforms Utility Company’s Trade Waste Services
Case Study

CRM System Transforms Utility Company’s Trade Waste Services

The CRM transformation delivered immediate and measurable benefits for Severn Trent Water. Manual spreadsheet processes were replaced with a secure, centralised database, reducing administrative overhead and improving information accuracy.

 

View Case Study
Crimson Delivers Dynamics 365 Sales and Marketing Solution for Avant Homes
Case Study

Crimson Delivers Dynamics 365 Sales and Marketing Solution for Avant Homes

Crimson delivered a successful implementation of Microsoft Dynamics 365 Sales and Marketing within the set timeline (November 2020), impacting over 700 employees across five regional offices. The digital platform eliminated manual spreadsheets, automated sales administration, and ensured business continuity during the COVID-19 pandemic through robust remote working capabilities.

 

View Case Study
Enhancing the Homebuyer Experience: Taylor Wimpey and Crimson's Microsoft Dynamics 365 Transformation
Case Study

Enhancing the Homebuyer Experience: Taylor Wimpey and Crimson's Microsoft Dynamics 365 Transformation

The transformation delivered measurable results within a four-month pilot, onboarding all 23 business units and providing real-time visibility into sales enquiries. Taylor Wimpey now operates with a single source of truth for customer interactions, enabling proactive engagement and responsive service.

 

View Case Study
Transforming Enquiry Management at the University of Edinburgh with Microsoft Dynamics 365
Case Study

Transforming Enquiry Management at the University of Edinburgh with Microsoft Dynamics 365

With the deployment of a centralised Microsoft Dynamics 365 platform, the University gained real-time visibility over all enquiries, streamlined its case management and routing, and eliminated duplicate workflows.

 

View Case Study
Crimson Provides Microsoft Solutions to the University of Salford to Transform Student Attraction, Recruitment and Admissions
Case Study

Crimson Provides Microsoft Solutions to the University of Salford to Transform Student Attraction, Recruitment and Admissions

With the new platform, the University of Salford saw a 26% growth in undergraduate intake and an 8% increase in conversion rates, far surpassing the industry average intake growth of 7%.

 

View Case Study
Newcastle University Transforms Student Admissions Process Using Microsoft Power Platform and Dynamics 365
Case Study

Newcastle University Transforms Student Admissions Process Using Microsoft Power Platform and Dynamics 365

Following implementation, Newcastle University now benefits from a single, 24/7 admissions portal supporting its global applicant community. Automated workflows have standardised and accelerated application processing, reducing manual effort for over 6,000 staff and improving efficiency across departments.

 

View Case Study
Empowering Operational Excellence with Copilot Agents
Webinar

Empowering Operational Excellence with Copilot Agents

Using a healthcare scenario, you will see how organisations can utilise Copilot agents, Microsoft Teams, and Dynamics 365 to enhance responsiveness, mitigate risk, and scale operations with confidence.

Watch Webinar
Smarter Customer Service with Microsoft Copilot & AI Builder
Webinar

Smarter Customer Service with Microsoft Copilot & AI Builder

Using a realistic enterprise scenario, you will see how organisations reduce handling time, identify risk earlier, and improve outcomes through intelligent automation.

Watch Webinar
From Insights to Action: Accelerating Sales & Marketing with AI
Webinar

From Insights to Action: Accelerating Sales & Marketing with AI

Using a realistic enterprise scenario, you will see how organisations move beyond dashboards into autonomous decision-making that accelerates lead generation, qualification, and conversion.

Watch Webinar
Building Strong Data Foundations for Copilot with Purview and Syntex
Webinar

Building Strong Data Foundations for Copilot with Purview and Syntex

In this expert-on-demand session, Kieran Toon, Principal Consultant at Crimson, demonstrates how to prepare your organisation for Copilot using Microsoft Purview and Microsoft Syntex, ensuring your AI delivers accurate, compliant, and meaningful results at scale.

Watch Webinar
Repair Smarter, Not Harder
Webinar

Repair Smarter, Not Harder

This webinar reveals how AI and automation can reduce service backlogs, cut operational costs, and deliver exceptional tenant experiences.

Watch Webinar
Personalising Student Care: Smarter Support, Exceptional Experience
Webinar

Personalising Student Care: Smarter Support, Exceptional Experience

Are you struggling to support your students? Disconnected systems often cause delays, inconsistent answers, and frustration. Many believe AI and automation make student support impersonal, but when done right, they can enhance the human touch.

Watch Webinar