Data & AI

Turn data into action. Turn insight into impact.

Crimson helps organisations connect data, analytics, and AI to improve decision-making, streamline operations, and deliver better outcomes for the people they serve

From data strategy and governance to advanced AI and predictive analytics, we help you use Microsoft technology — including Azure Data Services, Power BI, and Copilot — to transform raw information into trusted, actionable insight.

Start your Data & AI journey

Too much data. Too little clarity.

Disconnected systems make it hard to trust information and harder still to act on it.

Across housing, education, and public services, leaders are flooded with data but struggle to turn it into decisions. Data sits in silos, dashboards don’t align, and AI feels out of reach.

Crimson helps you create a trusted data foundation that’s ready for responsible AI — combining Microsoft’s technology stack with governance, security, and insight that makes change measurable

What Crimson's Data & AI services make possible

Unify your data

Bring information together across systems and applications into a single, reliable view.

Build data confidence

Strengthen data quality, lineage, and governance to support compliance and trust.

See clearly, act faster

Empower teams with visual insights through Power BI and Copilot.

Adopt AI responsibly

Prepare for AI with strategy, governance, and data maturity assessment.

Why clients choose Crimson for Data & AI

We combine strategy, technology, and governance to make data usable — and AI achievable.

Crimson helps you close the gap between data collection and data value. We align people, process, and technology so you can trust your insights and scale AI safely.

Trusted challengers

We identify the data issues holding you back — and fix them before layering in AI.

Invested partners

We co-create strategies and frameworks with your teams for lasting capability.

AI-powered outcomes

We connect data readiness with practical AI use cases that improve performance and service.

The first benefit we saw was the data capture and having a place for that ‘golden record’ that was completely visible. Previously, I couldn’t see a plot file in Norfolk to review what a customer said, but now it is all there on screen.

Caroline Carter is Sales and Marketing Director for Taylor Wimpey’s East Anglia

Taylor Wimpey

We are now in a much greater position to meet the demands of the business when it comes to reporting and leveraging Power BI and its capabilities are enabling us to deliver great insight into the organisation.

Barry Shields

Great Places Housing Group

What’s included in Crimson’s Data & AI services

From governance to AI deployment — a connected approach powered by Microsoft technology.

Data Strategy & Governance

Focus
Define your data vision, structure, and policies.

Crimson's added value
We help you align governance with compliance and outcomes.

Data Platform Modernisation

Focus
Migrate and integrate data securely on Azure.

Crimson's added value
We design architectures that scale and connect across systems.

Analytics & BI

Focus
Translate data into visual insight using Power BI.

Crimson's added value
We build dashboards that reveal trends and drive action.

AI & Machine Learning

Focus
Automate insight and prediction responsibly.

Crimson's added value
We guide Copilot, OpenAI, and ML model adoption with governance.

Data Readiness for AI

Focus
Assess, plan, and implement maturity frameworks.

Crimson's added value
We help you build an AI-ready culture and capability.

Your journey to becoming a data-driven organisation

We take you from data chaos to confident, AI-powered insight — with a practical pathway that builds capability and delivers measurable progress.

Stage 1
Explore the possibilities

Scope success and identify opportunities

Start with a free half-day workshop (or optional 3-day deep dive) to define what “data success” means for your organisation. Together we’ll map challenges, identify complexities, and outline potential areas for value creation.

Stage 2
Review your data and architecture

Build reports you can trust

We conduct a data audit and architecture review to assess your data quality and reporting foundations. Once gaps are filled, we help you build your first trusted insight solution using Power BI and Azure Data Services.

Stage 3
Expand and enrich your data

Build richer, broader data sets

Explore additional data sources for a complete performance view. We refine data collection processes, remove bias, and improve consistency — creating the foundation for advanced analytics.

Stage 4
Predictive and prescriptive analytics

Move from hindsight to foresight

With clean, trusted data in place, we help you forecast future scenarios using advanced analytics and machine learning. Azure AI services surface patterns and guide decisions — turning information into intelligent action.

The intelligence behind your Microsoft ecosystem

Crimson connects Microsoft Dynamics 365, Power Platform, and Azure through trusted data and responsible AI.

We unify your Microsoft stack into one intelligent ecosystem — where data informs every interaction, AI enhances every workflow, and insights drive every decision.

Insights and ideas from our Data & AI experts

Stay informed on emerging trends in AI readiness, governance, and analytics.

Start your Data & AI transformation

Every insight starts with a question. Let's explore yours.

Whether you need to improve data quality, automate insight, or responsibly adopt AI, Crimson can help you move forward with confidence.

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Turn data into action. Turn insight into impact.

Too much data. Too little clarity.