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Partnerships

We don’t believe in going it alone

The organisations we work with are tackling complex, high-stakes challenges – transforming services for students, tenants, citizens, and communities. No single organisation, including us, can do that in isolation. That’s why partnerships sit at the heart of how we operate. We bring together the right technology, expertise, and reach to deliver outcomes that matter – and we choose our partners as carefully as we choose our clients.
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Why partnerships matter to us

Partnerships aren’t a bolt-on. They’re core to our strategy, helping us:

  • Extend our capability – working alongside specialists to solve broader, more complex challenges than we could take on alone

  • Access innovation faster – through close relationships with technology leaders and ecosystem partners

  • Create new routes to market – making it easier for clients to engage, procure, and scale

  • Build joined-up solutions – rather than the fragmented patchwork that comes from juggling disconnected suppliers

Put simply: the right partnerships help us deliver better outcomes, faster.

Why partnerships matter to you

When partnerships work the way they should, you stop managing suppliers and start feeling the difference. Instead of managing multiple disconnected suppliers, you get:

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One aligned team
Working collaboratively towards the same goals.
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Better solutions
Combining technology, delivery, and sector expertise into a single joined-up approach.
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Faster delivery
With less duplication and fewer stalled decisions.
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Reduced risk
Through clear accountability and fewer gaps between strategy 
and delivery.

What makes a strong partnership

Good partnerships aren't about doing the same thing twice — they're about combining the right strengths, consistently.

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Complementary strengths

Each partner brings something genuinely different.

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Shared goals

Aligned around outcomes, not just activity.

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Joint accountability

Success, and failure, owned together.

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Consistency

Showing up across pipeline, delivery, and the long term, not just the pitch.

The strongest partnerships aren’t built on doing the same thing twice. They’re built by combining different strengths to create a better experience for you.

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How we work with our partners

Our approach is simple, and we hold ourselves to it:

  • We align early on priorities, clients, and outcomes

  • We build together, shaping solutions around real-world challenges, not generic templates

  • We sell together, creating joint opportunities and a shared pipeline

  • We deliver as one team to remove silos between organisations

  • We focus on outcomes, measuring success by impact, not activity

This is what keeps our partnerships active, working relationships – not agreements that sit in a drawer.

Our Microsoft partnership

A strategic partnership, not just a badge

We’re a Microsoft Solutions Partner, but for us, that’s never been about accreditation for its own sake.

Our relationship with Microsoft is a genuine strategic partnership, built on shared goals, joint investment, and a clear focus on helping organisations get real value from technology. At its simplest, Microsoft provides the platform. We bring the expertise to make it work in the real world. What this means for you:

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Faster time to value

Proven delivery approaches, accelerators, and direct Microsoft support help you move quicker from idea to outcome.
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Reduced risk

Certified capability and alignment with Microsoft best practices keep solutions secure, scalable, and robust.
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Earlier access to innovation

Early visibility of Microsoft’s product roadmap, including emerging capabilities like Copilot, keeps you ahead of the curve, not playing catch-up.
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Smarter commercial outcomes

Access to funding, incentives, and flexible commercial models helps you invest smarter and deliver more with the same budget.
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How we work with Microsoft

We build a joint pipeline with Microsoft sellers, co-design solutions that align technology to real sector challenges, and deliver together, combining Microsoft’s platform strength with Crimson’s delivery expertise. We measure success the same way you do: by adoption, usage, and real-world impact, not by how much technology gets deployed.

Our wider ecosystem

Microsoft sits at the centre of how we deliver, but it’s not the whole story. We work with a carefully selected group of partners across technology, strategic alliances, sector specialists, and routes to market. Each one is chosen to strengthen what we deliver for you, not duplicate it.
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World-class technology, innovation in AI and cloud, and direct access to product expertise, so the solutions we design are future-ready and aligned to Microsoft’s roadmap.
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Scale, credibility, and routes to market across public-impact organisations, making it easier for clients to procure, deploy, and scale with confidence.
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The commercial layer, distribution capability, and licensing expertise behind flexible commercial models and long-term value.
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Specialist partnership strategy and go-to-market execution, helping us structure, scale, and get the most from our alliances.
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A direct connection to the housing community, keeping us close to sector priorities, challenges, and best practices.
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Extending the functionality of Microsoft Dynamics 365 with pre-built capabilities that solve common business challenges.
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Strong alignment with higher education, helping us engage universities, understand their needs, and shape solutions that genuinely add value.
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Deeper collaboration with Microsoft and the wider partner ecosystem, unlocking funding, co-sell opportunities, and innovation that benefits our clients directly.
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Delivering a fully native, end-to-end marketing platform within Microsoft Dynamics 365 to unify and automate engagement, campaigns, and lead management inside your CRM.
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Ciara McMillan

Partnership & Alliance Director
Ciara builds strategic partnerships that help organisations unlock greater value from technology. She brings together people, expertise and innovation to strengthen collaboration, improve outcomes and create lasting business impact.

Let’s talk partnership

Whether you’re exploring how our ecosystem could support your transformation or you’re a potential partner looking to work with us, we’d like to hear from you.

Speak to Ciara Explore our Industries